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Shiseido Expands in Indonesia

JV will get underway in July

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By: TOM BRANNA

Editor

Indonesia could be the next big market for beauty companies and Shiseido is staking a claim in the country by forming joint venture agreement with PT Sinar Mas Tunggal, a group company of the Indonesian conglomerate, Sinar Mas Group. Shiseido Co., Ltd. and the Sinar Mas Group will hold equity shares of 65% and 35%, respectively of the newly established PT  Shiseido Cosmetics Indonesia. Business operations are scheduled to commence in July 2014. “We are truly grateful for the contributi...

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